Hundreds of cellphone brands are competing in the mobile phone market nowadays. In fact, because of the dizzying number of mobile phone manufacturers, it is actually more difficult to choose the perfect phone for you than it is several years ago. In terms of durability, function and design, most of them are above par. So where does this all boil down?
Sometimes, consumers get so hyped up by sales tactics and promotions that they forget to take note of one critical factor when buying goods. It is the customer service they are offering that’s equally important. There is no worse frustration than having a defective phone at your disposal and nobody to ask what happened and where to have it repaired.
With Sony Ericsson, my friend Raymart proved that their service is good. The Ericsson help hotline proved very effective and efficient in dealing with his queries regarding the use of his handset. When he accidentally submerged it in water, the Ericsson support team was also there to advise him what to do and where to bring his unit. Now, he never purchases a gadget or equipment without first checking out the Sony Ericsson or Ericsson brand.
Of course, Ericsson isn’t the only one who delivers exemplary post-sales service as companies like Sony, Apple and Samsung are equally good in this aspect, as I have proven myself. If you check out the internet though, you’d be surprised how users can bash a company just for having them hold for many minutes before finally responding to their needs. This can be a major turn-off for any consumer and hence, should be avoided by companies – telecommunications or otherwise – like a pest.
